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Art Comes of Age in São Paulo
The New York Times - Shivani Vora


ART galleries might be a mainstay in most large cities, but in São Paulo they have always been in short supply, catering to a small elite. But as Brazil’s economy has rapidly expanded over the last decade, a new social class has more disposable income to spend on luxury items like art.

A spate of galleries have opened in response to a growing clientele: the number participating in SP Arte, the city’s Brazilian art fair, for example, has grown to 109 this May from 41 in 2005. These new spaces, concentrated in Vila Madalena, the city’s bohemian hub, and the neighboring Pinheiros area, have also redefined the art scene.

“Art in São Paulo used to be elitist, and going gallery-hopping wasn’t a common practice,” said Paul Irvine, a co-founder of Dehouche, a Latin-America-based travel specialist that plans individual art tours around the city. “The rich would go to galleries, often by appointment, and by car, as it wasn’t safe to wander the streets. These new galleries are helping make art more accessible to the general public.”

One of the most notable is Galeria Raquel Arnaud (Rue Fidalga 125; 55-11-3083-6322; raquelarnaud.com/en/artistas), a three-story space of more than 10,000 square feet that opened last year. Its owner, Raquel Arnaud, had had one of the oldest art galleries in São Paulo, which she opened in 1973. But as the art scene expanded, she needed more space to showcase the works of the nearly two dozen artists she represents, who range from established names like the late sculptor Sergio Camargo to hot new ones like Frida Baranek.



Source : The New York Times
Date : 15.04.2012

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